Nike SB Dunk Low "Why So Sad?"

John Rattray created Why So Sad?, an ongoing campaign centered around raising awareness for mental health and suicide prevention. The goal—to make sport and athletic endeavors a daily habit because it's good for our brains.

So lace up, grab your board or bike and shine some light on the day. From backboards to skateboards and even back garden BBQs, the SB Dunk Low 'Why So Sad?' delivers a symbolic look that's meant to uplift your spirit as you get after it. The wear-away Swoosh fades over time from Coastal Blue to Speed Yellow, nodding to the process that Rattray says "we go through when dealing with emotional challenges, and the work required to get back to a solid baseline of happiness". Suede and premium nubuck leather with embroidered graphics remind you again and again to move, talk and ask, "Why So Sad?"

After losing his sister to suicide and dealing with depression himself, Rattray developed Why So Sad? in 2017, opening a dialogue around mental health within the skate community and beyond. The storytelling platform approaches the serious subject through a lighthearted play on skateboarding's language.

Check the pics for detailed looks.

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