New from Acapulco Gold are New Era fitted caps featuring a custom crackle pinstripe pattern under the brim in Black or Navy. We also got their "OG - Gone But Not Forgotten" snapback which has embroidered all over the names of Hip-Hop's greatest who have passed on. The new "Paradise" beanie is also available, just not pictured here. As always these can be bought online or in-store.

Bonafide Icon, is part of our Queens family, calling Jamaica home. But their reach expands the entire globe, being stocked everywhere from California, Texas, and Florida all the way to Italy and Japan. And now you can pick up their high-quality tees and hats her at L.I.C.K. Here are a few pics of some of their Spring 2011 collection. Buy a fitted hat and get the coordinating hand towel free (while supplies last). Be on the lookout for the Summer line dropping later this month.

We just got in the brand new Benny Gold Spring/Summer 2011 collection at the shop. Our delivery includes select tees, fitteds, 5-panels, beanies, zip-ups, and accessories. The Benny Gold brand is known for it's great graphics and attention to detail. The San Francisco based label is growing by leaps and bounds it seems at every turn. They just upgraded their flagship store in San Francisco to a much larger location.

St. Patrick's Day is coming up, March 17th, and we have only a few of these New Era fitteds from Upper Playground still in stock. So head down to the shop quick and pick one of these to get right for a big day of parade watching, boozing, fighting, partying and all around hooliganism.