Joey Pepper explains how he and Keith Hufnagel got together and went about designing their bran of shoe. via RC

New sneakers from Emerica just came in: G-Code, Leos and Reynolds 3.

1 - Superstar Jordan When Michael Jordan left the University of North Carolina in 1984, he wanted to sign with adidas, not Nike. He was a self-described “adidas nut,” and told his agent that if the deal the German company offered was even close, he’d sign with them. Apparently it wasn't. Their loss. 2 - First Flight The very first drawing of the Air Jordan ball-and-wings logo was sketched out on the spur of the moment by Nike's Peter Moore, while the "Air Jordan" name was actually conceived of by superagent David Falk. And while it's hard to believe now,...

Our clearance sale starts this Wednesday. Use it to stock up on some snapbacks, sneakers, hoodies, sweatshirts or jackets from your favorite brands.

Over the past month or so we have got in a lot of new items from HUF, Rocksmith, Wu-Tang Brand Limited, DGK, and more. Here are some highlights. Stop by the shop or check our the online store for more.

We need to make room for the upcoming fall season. Help us out and get some dope apparel from some of the best brands at discount prices. Sale applies both online and in-store.

Check out this mind-blowing video of the ShoeZeum in San Diego.

We know High School isn't the easiest thing to get through. Because of that, we want to reward those that put in the hard work over the years to graduate. Bring in your High School diploma and picture ID to prove it's your diploma from now until July 31st and get 10% off your entire purchase. This offer is only good for in-store purchases.

We have been getting a lot of new items in at the shop lately. Here are a few highlights. Newly released for the summer decks from Real, Chocolate decks, Nike SBs in select styles and sizes, Globe sneakers, and not pictured here: New for the summer Spitfire wheels and Bones bearings.