We know High School isn't the easiest thing to get through. Because of that, we want to reward those that put in the hard work over the years to graduate. Bring in your High School diploma and picture ID to prove it's your diploma from now until July 31st and get 10% off your entire purchase. This offer is only good for in-store purchases.

Check out this week's issue for L.I.C.K. NYC's feature in Time Out New York's selection of the best indie streetwear stores in NYC and also their "Spin His Style" feature.

We just got in the brand new Benny Gold Spring/Summer 2011 collection at the shop. Our delivery includes select tees, fitteds, 5-panels, beanies, zip-ups, and accessories. The Benny Gold brand is known for it's great graphics and attention to detail. The San Francisco based label is growing by leaps and bounds it seems at every turn. They just upgraded their flagship store in San Francisco to a much larger location.

If you pick up this week's, "The Best New Indie Shops" issue of Time Out New York magazine you will find our shop featured in their new shop round-up (pg 36). The article can also be found on the Time Out New York website.

We recently got in a limited selection of vintage 1990's deadstock snapbacks. Here's a peek at what we got. But be warned, stock is limited and moving so get down to the shop and pick one or two up before they're gone. We will be getting more in the future so check back for new selections.

St. Patrick's Day is coming up, March 17th, and we have only a few of these New Era fitteds from Upper Playground still in stock. So head down to the shop quick and pick one of these to get right for a big day of parade watching, boozing, fighting, partying and all around hooliganism.

Come celebrate our grand opening on Saturday, March 12. L.I.C.K. NYC is the new kid on the block, welcome us with open arms and come through and support your local boutique. Doors - 11am Art Show - 8pm-10pm featuring the work of two talented New York City based artists, Seana Cavanagh and Nicholas Rispoli. Print out the flier and bring it in for 10% off your entire purchase on March 12. (Cannot be combined with any other offer) Prizes will be raffled off during the art show, Enter for a chance to win upon arrival! Subway Directions: R/M - 46th...

The retail location is just about ready to open it's doors. Here are some photos of the progress on the shop. When we signed the lease the shop looked like this. Ugly slot-paneling on every wall and cheap blue tiles on the floor. There was also a crudely built room in the front of the shop which made it impossible to even open the door up all the way. We had to start somewhere right. So the paneling came down as well as the walls. Then a new wall was put up. Wood flooring being put in.

Tokidoki has collaborated with Marvel and recently released a large line of items including New Era fitteds, Tees, Zip-Ups and Skate decks. The fitteds are particularly nice with a two-tone color scheme featuring great illustration from a wide-selection of Marvel superheros and supervillains and with attention being paid to the underside of the brim. Lots of pics after the jump. Here are our picks from this collection but for the complete line be sure to visit Tokidoki's site.

Adidas making sure they pound the shit out of their Star Wars license, coming out with new apparel. More info and pics after the jump. We at L.I.C.K. NYC have taken the best of the new Adidas Originals x Star Wars products for you here. The jackets are pretty dope as well as the matching polos for the Yoda and Vader tennis clubs. Some of the shirts are lacking and the jerseys are just bad. To check out the other products visit Freshness Mag for more images.